The Thornleigh Market rooftop was the scene for lots of Halloween fun, games, costumes, and food trucks. The centre management team put on a very successful community event and the highlight was the selfie display and lolly bags!
Retailers in the centre offered specials and the brochure promoting their specials was delivered with a lolly bag. Whilst the rain did put some people off from making it to the rooftop, social media was busy, generating new followers through an innovative ‘snap share’ campaign.
A ‘Guess the number of lollies’ competition was run in tandem with a digital competition, with entries submitted online. The winner shared the lollies on Halloween night and generated a great social media campaign.
Feedback following the event, from both retailers and customers, has been very positive.